SEO & Ads

Analytics setup

Analytics for business decisions: GA4, GTM, events, conversions, e-commerce, dashboards and channel attribution.

7
directions
product · content · seo · finance · law
1
ecosystem
connected growth functions
3
markets
ua · eu · uk
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Without proper analytics, ads and SEO work blindly. We set up GA4 and GTM, define events and conversions, connect ad accounts and build dashboards — so you see the cost per lead and which channels actually work.

What's included

  • Current tracking audit
  • GA4: events, conversions, e-commerce
  • GTM: container, triggers, variables
  • Ad platform pixels (Google, Meta)
  • Event schema and documentation
  • Looker Studio dashboards
  • Channel attribution and ROMI/CPA reporting
  • Data quality control

Tech stack is selected individually for your task, or we use our default stack (React, Next.js, Node.js, TypeScript). The final choice depends on your requirements, integrations and infrastructure.

FAQ

Can you set up analytics on an existing site?

Yes. We work with any site — audit the current state and set up correct data collection.

What is an event schema and why is it needed?

A document listing all events and their parameters. Without it data quickly becomes chaos — with it analytics stays predictable.

Package

Analytics setup

Analytics for business decisions: GA4, GTM, events, conversions, e-commerce, dashboards and channel attribution.

Price on request

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