Technical quality impacts revenue
A slow page and broken tracking make decisions blind. This checklist is our baseline before launch.
1) Performance & Core Web Vitals
- LCP: optimize hero media, use WebP/AVIF, correct sizes.
- CLS: reserve space for images/banners/widgets.
- INP: keep third‑party scripts under control.
2) SEO basics
- Unique title/description and one H1.
- Open Graph/Twitter cards.
- Canonical to avoid UTM duplicates.
3) Analytics & events
- CTA clicks, form submit success/fail, key scroll depth.
- Ads conversions (if you run Google/Meta).
4) Forms reliability
- Client + server validation.
- Anti‑spam (honeypot or CAPTCHA when needed).
- Clear success/error states and retry strategy.
Summary
Treat a landing page like a product: measure, optimize, and keep the pipeline reliable.