Why structure beats “pretty design”
A landing page is a sequence of decisions. If the message is unclear or the flow is chaotic, conversion drops even with great visuals.
A proven section order
- Hero: clear offer + one primary CTA.
- Problem → solution: show relevance in 10 seconds.
- Benefits: talk outcomes, not only features.
- Trust: cases, numbers, reviews, process.
- How it works: 3–5 steps.
- FAQ: remove objections.
- Final CTA: repeat the next step.
Common mistakes
- Too many different CTAs.
- Generic offer (“high quality”, “reliable”) with no specifics.
- No trust blocks (cases/reviews/process).
- Long forms and weak mobile experience.
Summary
Start with clarity: one offer, one CTA, and a logical path that builds trust step by step.